Young or old, no matter the age of your prospects, the same principles apply. The market is a moving parade and the people in the moving parade are immutable. What motivates them has not changed in thousands of years. What people need, want, and desire was the same yesterday, is the same today, and will be the same forever. And what produces leads, sales, and profit today will produce profit tomorrow. The only thing that has changed is today and tomorrow you must operate your business in an increasingly competitive market. The solution is obvious, but the strange thing is the obvious hides in plain sight for you. The time to start is right now. Start now.